"Linen and lounge for the kind and comfy"

Kind House is the one-stop for textiles for your home and body. Kind House's moto is "stay kind" as a reflection of their commitment to producing not only the comfiest and highest quality textiles, but maintaining practices that are kind to the environment, their employees, and to customers.

We created a lived-in brand that reflects positivity and a sense of calm. We plan to build the brand into additional lines (Kind Kids and Kind Kolors), so it was important to keep the primary elements adaptable and youthful. We kept the primary elements clean, while incorporating texture into the supporting pieces to bring in the grounded, organic feel. 

Our favorite piece of this brand is the 'k' submark, an abstract take on a house-like structure with the dot symbolizing a window into the Kind House. This personal and nostalgic 'easter egg' is a meaningful element for weaving in the brand story through the visual elements in a clean, minimal way that still has a large impact.

A passion project of Half Pint Design

ORGANIC | WARM | GROUNDED | CLEAN | POSITIVE

KIND HOUSE