Swim Effect is a lucid music movement that provides spaces for musicians and music lovers to enjoy art in a sober, supportive, positive environments.

Swim Effect Vision: We want to create wide-spread community for all individuals -- generating social change to shift the perspective of sobriety in the entertainment world. Our movement acts to spread awareness and provide support for all those seeking a more positive world to enjoy the greatest pleasures of life through art and music.

CREATIVE | MUSICAL | MOD VINTAGE | DISTINCTIVE

SWIM EFFECT

• Create substance-free spaces for all people to both play and enjoy music
• Change the stigma of the “tortured artist” and it’s relation to drugs and alcohol. You can be creative and successful without substances.
• Move the needle in society for sober goods and sober events to be normal and not seen as less-than, un-cool, or rare.
•Create social community for sober and recovering individuals that goes beyond just the traditional spaces (like AA/NA)
•Provide opportunity for musicians and vendors for mutually beneficial partnerships

OUR BRAND STRATEGY GOALS: